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Tata Consumer Q2 profit rises 16% to ₹470 crore on India volumes
Revenue grew 14% to ₹5,661 crore as the India branded business rose 17%, with quick commerce and e-commerce now 24% of domestic sales.
28 OCT 2026 · 2 MINFMCG, beauty, fashion, food, electronics, private labels and category shifts.
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Revenue grew 14% to ₹5,661 crore as the India branded business rose 17%, with quick commerce and e-commerce now 24% of domestic sales.
28 OCT 2026 · 2 MIN
Markdowns are built into fashion retail. How early, how deep and on which lines they fall decides whether a season earns its planned margin.

An online following proves demand. Physical retail tests something else: trade margins, distributor commitment, manufacturing scale, shelf life and the rate of sale per store.

One shoe design becomes dozens of stock units once colours and sizes multiply. Broken size runs, bulky stockrooms and seasonal styles turn that arithmetic into dead stock.